Dr. James Newton Barnes
Title
- Extension Professor
Contact Information
james.barnes@msstate.edu
Office: 662-325-1796
Lloyd-Ricks-Watson Bldg, Room 350-B
Overview
Biography
Dr. Barnes' is an Extension economist. His work largely focuses on business development in communities using his three Extension programs, including: 1) Bricks-To-Clicks™; 2) Local Food System Economies; and 3) Local Flavor.
He is certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities.
His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.
Education
- University of Missouri, Columbia, Doctor of Philosophy (Ph.D.), Ag Economics
- Oklahoma State University, Master of Science (M.S.), Ag Economics
- Oklahoma State University, Bachelor of Science (B.S.), Ag Economics
Research Interests
Branding, online and social media marketing for businesses
Local food system economics
Rural development
Regional economic analysis
Websites
Publications
| Year | Publications |
|---|---|
| 2025 | Henderson, J. E., Barnes, J. N., Posadas, B. C., Posadas, B. 2025. Economic Growth Opportunities for Mississippi's Agricultural and Forestry Supply Chains: A Multi-Regional Input-Output Approach. Mississippi Agricultural and Forestry Experiment Station Download |
| 2016 | Barnes, J. N. 2016. Organizing To Use Facebook Marketing Advertisements: A Planning Tool for Extension Professionals. Journal of Extension 54(4):3. Download |
| 2015 | Collart, A. J., Hood, K. W., Barnes, J. N. 2015. Overview and the Economic Impact of the Mississippi Blueberry Industry. Journal of Food Distribution Research 46(1):63-64. Download |
| 2015 | Barnes, J. N., Coatney, K. T. 2015. Progress on Broadband Adoption in Rural America. Choices 30(1). Download |
| 2015 | Barnes, J. N., Coatney, K. 2015. A Field Experiment Using Facebook Marketing Advertisements to Promote Regional Entrepreneurship and Tourism in Rural Mississippi. Southern Business and Economics Journal |
| 2011 | Barnes, J. N., Lachepelle, P. 2011. The National Board Basics Curriculum Project: A Leadership Capacity Building Tool for Boards. Journal of Extension 49(3). Download |
| 2010 | Barnes, J. N. 2010. Bringing Broadband to Rural America. Choices 25(4). Download |
| 2010 | Barnes, J. N. 2010. Strengthening Rural America’s Position in the Global Broadband Adoption Race. Choices 25(4). Download |
| 2009 | Barnes, J. N., Fannin, J. M. 2009. Reform of Physician Ownership Restrictions and the Cost of Health Care in Rural and Urban Markets. Choices 24(4). Download |
| 2009 | Fannin, J. M., Barnes, J. N. 2009. Spatial Model Specification for Contractual Arrangements Between Rural Hospitals and Physicians. Journal of Regional Studies 39(2):189-211. Download |
| 2009 | Barnes, J. N., Meche, J. C., Hatch, D. A., Dixon, G. 2009. Strengthening agricultural entrepreneurship: A grant writing tool for agricultural producers. Journal of Extension 47(1). Download |
| 2008 | Barnes, J. N., Hatch, D., Dixon, G. 2008. Evaluating Board Leaders. Journal of Extension 46(5). Download |
| 2007 | Fannin, J. M., Barnes, J. N. 2007. Recruitment of Physicians to Rural America: A View Through the Lens of Transaction Cost Theory. Journal of Rural Health 23(2):141-9. Download |
| 2006 | Barnes, J. N., Haynes, S. 2006. Building Trust in Local Community Organizations: Where Do We Start and How Can We Make a Difference?. Journal of Extension 44(4). Download |
| 2006 | Barnes, J. N., Haynes, S., Woods, M. 2006. The Determinants of a Healthy Board: A Tool for Extension Professionals. Journal of Extension 44(5). Download |
| 2006 | Barnes, J. N., Fannin, J. M. 2006. Vertical Integration Business Strategies in Healthcare Markets: Theory and Evidence. Southern Business and Economic Journal 29(3&4):69-87. |
| 2004 | Barnes, J. N., Wilborn, R. B., Doeksen, G. 2004. A Business Model for Dental Care Services in a Community Health Center. Agricultural Experiment Station Publication, Department of Agricultural Economics, Oklahoma State University |
| 2001 | Kalaitzandonakes, N., Maltsburger, R., Barnes, J. N. 2001. Global Identity Preservation Costs in Agricultural Supply Chains. Canadian Journal of Agricultural Economics 49:605-615. Download |
Extension Publications
| Year | Publications |
|---|---|
| 2024 | Henderson, J. E., Barnes, J. N., Posadas, B. C., Maples, J., Maples, W. E., Lamichhane, S. 2024. Economic Contribution of Agricultural and Forestry Production and Processing in Mississippi: An Input-Output Analysis (2022 Data). Mississippi State University Extension Service Download |
| 2022 | King, K., Nathan, A. R., Coatney, K. T., Brewer, T. E., Smith, R. C., Barnes, J. N., Anderson, J. F., Biggs, G. W., Barefield, D. A. 2022. Economic Impact of the Jasper County Calf Marketing Program. Mississippi State University Extension Service P3753. Download |
| 2021 | Brewer, T. E., Sims, W. A., Webb, T. A., Coatney, K. T., Smith, R. C., Barnes, . N., Anderson, J. F., Biggs, G. W., Barefield, D. A. 2021. Economic Impact of the Southern Producers Replacement Heifer Sale. Mississippi State University Extension Service P3692. Download |
| 2021 | Meadowcroft, D., Kim, A., Barefield, D. A., Barnes, J. N. 2021. The State of Broadband Access in Mississippi. Mississippi State University Extension Service P3653. Download |
| 2020 | Smith, R. C., Barnes, J. N., Collins, A., Nickels, L. C., Carter, R. D., Beatty, P. H. 2020. Six Strategies to Strengthen your Small Business during COVID19. Mississippi State University Extension Service P3444. Download |
| 2020 | Barnes, J. N. 2020. Online Business Education to Help Your Food Business Grow. Mississippi State University Extension Service P3475. Download |
| 2018 | Barefield, D. A., Barnes, J. N., Smith, R. C. 2018. Local Government’s Role and Response to Economic Development. Mississippi State University Extension Service P3270. Download |
| 2018 | Barnes, J. N., Lindley, L. C., Collins, P. A., Carter, R. D. 2018. 5 Ways to Grow Your Local Foods Business with Facebook. Mississippi State University Extension Service P3294. Download |
| 2018 | Carter, R. D., Barnes, J. N., McDavid, C. L. 2018. Local Food System Development in Mississippi: How Local Governments Can Support Farmers' Markets. Mississippi State University Extension Service P3126. Download |
| 2017 | Barnes, J. N., Myles, A. 2017. Local Food System Economies: How Selected Specialty Crops Contribute to Mississippi's Economy. Mississippi state University Extension Service P3157. Download |
| 2017 | Barnes, J. N. 2017. Bricks-To-Clicks: Online Marketing and Economic Education for Businesses. Mississippi state University Extension Service P3150. Download |
Graduate Students
Awards & Honors
- National Extension Team Award
“Building Resilient Communities”, National Association of Community Development Extension Professionals (NACDEP) - Excellence in Commodity Agriculture Research
Economic Research Service-United States Department of Agriculture, Washington, D.C. - Epsilon Sigma Phi Distinguished Team Award
Epsilon Sigma Phi - 2020 Geoff Guyton Innovation in Extension Technology Award
Mississippi State University Extension - Appointed Board Member
National eCommerce Extension Initiative, Southern Rural Development Center - Outstanding Extension Program Award Nominee
Southern Agricultural Economics Association - Southern Region Representative
Community Rural Economic Development (CRED), National Institute of Food and Agriculture (NIFA), National Leadership Council - Grant Reviewer
National Institute of Food and Agriculture, Agriculture and Food Research Initiative, Small and Medium Sized Farms Program - Outstanding Extension Program Award Finalist
Southern Agricultural Economics Association - Co-Chair for the Economic Development Track
National Association of Community Development Extension Professionals - Conference Review Team Member
National Association of Community Development Extension Professionals - Extension Sprit of Excellence Award Nominee
College of Agricultural and Life Science, Mississippi State University Extension Service - Appointed Representative
Joint Council of Extension Professionals (JCEP) representing the National Association of Community Development Extension Professionals (NACDEP) - Rural Business Enterprises Representative
State of Louisiana Broadband Advisory Council, Appointed by Louisiana Governor Bobby Jindal, Baton Rouge, Louisiana - State of Louisiana Broadband Advisory Council Member
Appointed by Louisiana Governor Bobby Jindal, Baton Rouge, Louisiana - Coordinator
Louisiana Delta Initiative, Northeast Louisiana Regional Economic Development Network, Oak Grove, Louisiana - Director
Louisiana Center for Rural Initiatives, Department of Agricultural Economics and Agribusiness, Louisiana State University Agricultural Center, Baton Rouge, Louisiana - State Program Leader for Community Development
Department of Agricultural Economics and Agribusiness, Louisiana State University Agricultural Center, Baton Rouge, Louisiana - Graduate
Delta Leadership Institute, Delta Regional Authority, Appointed by Louisiana Governor Bobby Jindal, Baton Rouge, Louisiana - Graduate
LEAD 21, Land-Grant University Institutional Leadership Program, Fanning Institute, University of Georgia, Recommended by LSU AgCenter Extension Administration, Baton Rouge, Louisiana - Agribusiness Management National Needs Fellow
Agribusiness Research Institute, University of Missouri, Columbia, Missouri
Society Memberships
- American Agricultural Economics Association
- Joint Council of Extension Professionals, National Association of Community Development Extension Professionals Representative
- National Association of Community Development Extension Professionals
- National Association of Community Development Extension Professionals
- Southern Agricultural Economics Association